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The promise and threat of AI, as understood through the eyes of Possible

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‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever

Yesterday - 2026-04-28 21:24:20


'That is an objective': Omnicom tests AI agents to cut out the ad tech middlemen

Yesterday - 2026-04-28 21:24:15


The rise of deepfakes poses a new trust challenge for publishers

Yesterday - 2026-04-28 21:24:10


Podcast engagement drives brand audio spending ahead of World Cup

Yesterday - 2026-04-28 21:24:03


Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

Yesterday - 2026-04-28 21:18:03


WPP CFO says The Trade Desk operates in a smaller slice of the ad market

Yesterday - 2026-04-28 21:13:37


Adobe relies on Firefly to win over creators

2 days ago - 2026-04-28 00:14:33


Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

3 days ago - 2026-04-26 21:54:38


Business of TV Archives

3 days ago - 2026-04-26 21:54:29


Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns

6 days ago - 2026-04-23 21:12:49


Brand Safety Archives

6 days ago - 2026-04-23 21:12:45


Retailers offer fuel perks as consumers look for relief from $4 gas amid U.S.-Iran war

1 weeks ago - 2026-04-23 00:24:30


Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

1 weeks ago - 2026-04-23 00:24:26


Managing Through Crisis Archives

1 weeks ago - 2026-04-23 00:24:24


YouTube is turning audio into an ad product — SiriusXM is selling it

1 weeks ago - 2026-04-23 00:24:18


NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

1 weeks ago - 2026-04-23 00:24:15


Why brands like The League are making the first move to take advantage of LinkedIn's creator appeal

1 weeks ago - 2026-04-23 00:24:05


How native CTV is solving the channel’s attention problem

2 weeks ago - 2026-04-22 08:26:45


Marketing strategists search for a solution to AI’s all-too predictable outputs

2 weeks ago - 2026-04-21 22:00:23

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