December 18th, 2008
NEW YORK (AdAge.com) — Tech company Macrovision has sold off the rest of TV Guide, including the cable channel and website, for about $300 million to TV producer Allen Shapiro and private equity firm One Equity Partners.
The sale ends Macrovision’s short stewardship of the storied company.
Macrovision came into possession of the magazine, cable channel and web site in January when it bought the assets of Gemstar-TV Guide for $2.8 billion.
15 million unique visitors a month
In October, Macrovision sold off TV Guide Magazine for $1 plus the assumption of debt, and even agreed to loan PE firm OpenGate Capital $9.5 million to finance the deal.
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